Netflix doesn’t think anyone will use the Apple Vision Pro


Apple Vision Pro in front of a yawning emoji and a Netflix library background
Credit: Netflix / Apple

Despite reaching over 180,000 pre-orders from the US alone, Netflix's co-CEO, Greg Peters, doesn't think anyone will actually use the Apple Vision Pro, going as far as to call it "subscale".

We're not arguing with Peters on the niche appeal of the device. The 180,000 pre-orders for the Vision Pro ahead of its release date certainly point to some interest. However, some customers are selling them on eBay for higher prices already, so there's definitely an attempt at scalping right now too.

Considering the Apple Vision Pro's app list is a rather short amount right now, with just 150 apps coming to Apple's premium "spatial computing" headset, we can certainly count on Netflix not being one of them, at least for now.

In an interview with business analyst Ben Thompson, Greg Peters, co-CEO of Netflix, says that "We have to be careful about making sure that we’re not investing in places that are not really yielding a return, and I would say we’ll see where things go with Vision Pro", leaving the door open for a potential Netflix app for Vision Pro in the future.

Peters then went on to say "Certainly we’re always in discussions with Apple to try and figure that out but right now, the device is so subscale that it’s not really particularly relevant to most of our members". While it seems strange that a giant company like Netflix is avoiding an upcoming Apple device, it's not the only one.

YouTube is also not coming to Apple Vision Pro, as well as music streaming titan Spotify. However, you can still use them via the Apple Vision Pro's Safari app. All that being said, it definitely shows that some large companies are being careful not to waste resources on the expensive headset, but perhaps the rumoured Apple Vision Pro cheaper version will ignite their interest.

YouTube and Netflix both have apps on Meta's latest headset, so the choice between Meta Quest 3 and Apple Vision Pro may depend on your preference of watching videos, films, or TV shows on some of the biggest video platforms.

One major streaming service that is supporting the upcoming headset is actually Disney, with Disney+ supporting 3D movies on the Apple Vision Pro. It'll certainly be exciting to see whether 3D movies are better in mixed reality than on a cinema screen, but I don't want to waste $3,500 to find out.

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