The PS5 had its best marketing event yet, and Sony wasn’t involved
Sony is letting other companies advertise its products, it would seem, with the Unreal Engine 5 demo doing a great job of flaunting the PS5.
Last night we saw our first glimpse at Unreal Engine 5, with Epic Games sharing an exciting look at the future: Epic revealed a tech demo for the new Unreal Engine, and it was all powered by a PS5, despite the event having nothing at all to do with Sony.
If you’ve not yet checked out the trailer shown off, make sure you do so, because the graphical fidelity has to be seen to be believed. And it was all running on a PS5! (We’ll embed the video for you a bit further down this article.)
Graphics aren’t everything, of course, but they certainly help when you’re trying to show off just how powerful the next-generation of consoles is going to be.
What does this mean for Sony?
It’s a really strange state when we’re seeing what the PS5 can actually do via someone that isn’t Sony.
It’s all been very hush-hush, which is an odd way to play things when Microsoft is popping off all over the place, revealing Xbox Series X games like nobody’s business.
Sony was, presumably, involved in the Unreal Engine 5 event in some way, given that the PS5 was running everything, but why they weren’t at the event is anybody’s guess.
What will Sony do next?
At this point, we’ve got to be close to seeing the PS5 games revealed. The thing is though, that we’ve still got a few games coming for this generation, including the likes of The Last of Us Part 2 and Ghost of Tsushima.
That could well mean we don’t actually see any new games until after they’ve released, which would mean cutting it very close to the PS5 release date later on in the year.
That’s not a bad thing, but it is an odd choice not to try and get people excited sooner than later. It could just be an attempt to create a massive wave of excitement just before the console launches, or it could be that Microsoft is legitimately worrying Sony with all of its announcements. Or both, both is good…
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