The PS5 had its best marketing event yet, and Sony wasn’t involved

Sony is letting other companies advertise its products, it would seem, with the Unreal Engine 5 demo doing a great job of flaunting the PS5.

by Jason Coles

Last night we saw our first glimpse at Unreal Engine 5, with Epic Games sharing an exciting look at the future: Epic revealed a tech demo for the new Unreal Engine, and it was all powered by a PS5, despite the event having nothing at all to do with Sony.

If you’ve not yet checked out the trailer shown off, make sure you do so, because the graphical fidelity has to be seen to be believed. And it was all running on a PS5! (We’ll embed the video for you a bit further down this article.)

Graphics aren’t everything, of course, but they certainly help when you’re trying to show off just how powerful the next-generation of consoles is going to be.

The strangest thing about all of this is that the Unreal Engine 5 event made the PS5 look absolutely awesome, which is something that Sony has been struggling to do on their own…

What does this mean for Sony?

It’s a really strange state when we’re seeing what the PS5 can actually do via someone that isn’t Sony.

Sony has shown off things like the SSD, 3D Audio, and the DualSense controller, but never anything to do with the games themselves outside of discussing loading times.


It’s all been very hush-hush, which is an odd way to play things when Microsoft is popping off all over the place, revealing Xbox Series X games like nobody’s business.

Sony was, presumably, involved in the Unreal Engine 5 event in some way, given that the PS5 was running everything, but why they weren’t at the event is anybody’s guess.

See what the PS5 can do, even though Sony isn’t in a hurry to show you.

What will Sony do next?

At this point, we’ve got to be close to seeing the PS5 games revealed. The thing is though, that we’ve still got a few games coming for this generation, including the likes of The Last of Us Part 2 and Ghost of Tsushima.

That could well mean we don’t actually see any new games until after they’ve released, which would mean cutting it very close to the PS5 release date later on in the year.


That’s not a bad thing, but it is an odd choice not to try and get people excited sooner than later. It could just be an attempt to create a massive wave of excitement just before the console launches, or it could be that Microsoft is legitimately worrying Sony with all of its announcements. Or both, both is good…

READ MORE: Is Sony losing the console war?

Jason Coles