Virtual Product Placement will be added in real-time to Prime Video shows

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Product placement is something that’s always been seen as a corporate mandate used to sell things and we’ve accepted that. However, a new form of virtual product placement is coming to Amazon Prime Video and Peacock in the near future.

This goes to show just how far corporations are willing to go so they can keep selling things to consumers. While it’s not as harmful as one might think, this could still hamper the enjoyment of acclaimed shows and films.

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How this virtual product placement is going to work

According to TechCrunch, Amazon and Peacock demonstrated a new virtual product placement tool that places advertisements in already finished content. It doesn’t matter if it’s a movie or show, the tool finds key moments that let advertisers place their advertisements.

Oddly enough, Amazon and Peacock both use different tools for all this product placement, though they have the same purpose. Peacock digitally inserts ads at just the right time for its shows, while Amazon lets advertisers place ads directly into streaming content.

Honestly, neither method sounds that different from the other, since they just involve adding product placement to completely finished products. It will be interesting to see how these play out in the future and if an announcement to consumers is made.

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It’s working

Unsurprisingly, this use of virtual product placement has been considered a success, already being used for a number of shows. Both Tom CLancy’s Jack Ryan and Bosch: Legacy, among other shows, have used this, resulting in an increase in sales.

“Virtual product placement is a game-changer. It creates the ability to film your series without thinking about all that is required with traditional placements during production. Instead, you can sit with the final cut and see where a product could be seamlessly and naturally integrated into the storytelling,” said Henrik Bastin, executive producer of Bosch: Legacy.