The metaverse has quickly become the space, as compan fight to be the first to establish virtual world. In addition to other countries trying to build their version of the metaverse first, Mark Zuckerberg has stated that his company Meta and Apple are in a ‘very deep, philosophical competition’ to get there first.
Meta vs Apple: Clash of Two Companies
During a meeting earlier this month, Meta CEO Mark Zuckerberg recently told his employees that they are competing with Apple to decide “what direction the internet should go in.” As if that wasn’t enough to raise an eyebrow, Zuckerberg has described this competition as “very deep” and “philosophical,” for some reason.
“This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience,” Zuckerberg said (via The Verge). “And we believe that there is a lot to be done in specialization across different companies, and [that] will allow a much larger ecosystem to exist.”
Zuckerberg hasn’t really shown much hostility towards Apple until this meeting, so it is odd to see the Meta CEO treat this like some kind of war. It’s also worth noting that other countries are also trying to reach the metaverse before Zuckerberg but it seems that he’s more worried about what Apple might do.
When did this war start?
As to why Mark Zuckerberg decided to wage this war for the metaverse, it’s seemingly due to Apple having a different approach to how the internet should be. It’s also worth noting that Apple is not one of the companies pumping money into Meta’s various metaverse activities like other companies are.
“It’s not really clear upfront whether an open or closed ecosystem is going to be better,” says Zuckerberg.
We doubt that this “war” is something most people are going to take seriously, with Apple not even saying anything regarding these comments. It will be interesting to see who does reach the metaverse first and if that will affect anything in the long run.