What Does the Yellow Circle around Snapchat Story Mean?

An image of the yellow logo of Snapchat - Yellow Circle around Snapchat Story meaning

An image of the yellow logo of Snapchat - Yellow Circle around Snapchat Story meaning

Curious about the yellow circle around the Snapchat story? Wondering what it signifies or if it's just a random change? Well, you are not alone.

Snapchat has a history of introducing UI changes that often leave users puzzled. The green dot, yellow circle, flashing text, and red dot are some examples of the changes that have sparked curiosity and speculation among users.

In this guide, we'll delve into the mystery of the yellow circle around the Snapchat story and explore its potential meanings. But, before that, you might be interested in learning how to see Snapchat Plus best friends list.

What Does the Yellow Circle around Snapchat Story Mean?

The yellow circle around the Snapchat storyĀ doesn't really mean anything; itā€™s just a strategy to draw your attention and encourage you to view the story. This tactic is called the novelty effect, where humans are naturally drawn to new and different things.

When the circle colour around a story switches from blue to yellow, it triggers our curiosity because it's different from what we're used to. This curiosity makes us more likely to click on and watch the story, leveraging our innate interest in discovering what's new or unusual.

Snapchat has used this strategy before with the red dot and yellow dot on Bitmoji. Meanwhile, the language learning app Duolingo has employed a similar tactic of making its icon appear sad and old compared to the normal icon, all to encourage more clicks.

It Might Signal a UI Shift

The new colour could also be a UI change, and considering yellow is Snapchat's brand colour, it might be more fitting around the story circle than blue. However, Snapchat hasn't officially commented on this change yet, so we can't be certain about the reason behind it.

If the story circle doesn't revert to blue within a few weeks, we can infer that this is a permanent UI change that will likely remain in place for the foreseeable future. Otherwise, it's simply a tactic to grab our attention, as we discussed earlier.

That covers everything about the yellow circle around the Snapchat story. We hope our guide has been informational. Before heading off, check out our other Snapchat guides, including the one about the new clipboard feature on the app.

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