On July 4, 2024, UK citizens will head to their local polling stations to vote for their preferred candidate to lead the government for the next four years. For 14 years, the Conservative Party has been in power, but following controversies during COVID, the cost-of-living crisis, and a rotating door of Prime Ministers, it seems likely that another party will win this time.
However, with the rise of the best AI chatbots and platforms like Elon Musk's X becoming plagued by misinformation, understanding each party's stance on what's best for the UK has become increasingly difficult. This issue will only worsen as tools like Luma Dream Machine and the best AI image generators become more powerful.
Fortunately, one social media platform is helping combat misinformation. While many users chase TikTok streaks, including the elusive TikTok rainbow streak, TikTok itself is working to halt the spread of disinformation by launching a Media Literacy Hub designed to provide users with accurate information.
In partnership with Logically Facts, TikTok encourages its users to "stop, think, and check the resources." Logically Facts is also releasing "a series of educational videos that share tips on how to spot and counter misinformation and disinformation," and the Media Literacy Hub will appear when users search for major topical events where misinformation is prevalent, such as elections.
Considering that AI is already affecting elections worldwide, this useful tool should provide people with a comprehensive understanding of the facts behind major events. As part of the Hub, TikTok is partnering with various creators, such as journalist Sophia Smith Galer, to provide users with familiar faces to inform them about current topics.
Alongside AI labeling tools, TikTok is committing to a significant push to alleviate misinformation issues. It's encouraging to see a social media app, especially one as popular as TikTok, taking steps to combat misinformation. Given that the UK government is investigating harmful algorithms, it's likely a good move for TikTok to build goodwill in the UK at this time.