In the wake of the latest announcements regarding the new Creativity Program, there's a growing wave of curiosity among users about whether TikTok is indeed ending the Creator Fund.
Launched in 2020, the $1 billion Creator Fund has been the lifeline of monetization for many eligible creators on TikTok. Now, as rumours and official statements converge, creators are seeking clarity on the situation.
If you're navigating the uncertainties, this guide aims to clarify whether TikTok is truly ending the Creator Fund and what it means for you as a creator.
Is TikTok ending the Creator Fund?
Yes, TikTok is ending its original Creator Fund. However, this move is not cause for concern as it marks a positive change towards a new program that aims to provide more benefits to content creators.
Since its launch, the Creator Fund program has faced consistent criticism from creators regarding low payouts, with some creators reporting receiving mere dollars in compensation for videos that have amassed millions of views.
Thankfully, the era of receiving minimal compensation is drawing to a close. TikTok is ending the Creator Fund and shifting creators over to the newly established Creativity Program, which holds the promise of substantially higher payouts.
What is the new Creativity Program?
The Creativity Program is TikTok's latest initiative designed to provide financial rewards to content creators on its platform. It is set to replace the original Creator Fund with a structure that offers higher payouts.
While precisely how much TikTok pays you in the Creativity Program is unknown, eligible creators have the potential to earn up to 20 times the amount previously offered by the Creator Fund, according to TikTok.
To be rewarded by the Creativity Program, you need to meet the following requirements:
- Must be at least 18 years old.
- Must have at least 10K followers.
- Must have accumulated at least 100K views on TikTok over the last 30 days.
- Must create and post high-quality, original content.
- Content must be longer than one minute.
The company has announced that the Creator Fund will be discontinued starting from December 16. Therefore, if you're currently part of the Creator Fund, this would be the right time to switch to the Creativity Program.
And that covers everything about TikTok ending the Creator Fund. If you are an eligible creator, make sure you take advantage of the latest TikTok trends to increase your visibility and maximize your earnings potential.