Best time to post on TikTok for more views and likes in 2023

Wondering what the best time to post on TikTok is? We've got you covered!

To succeed on TikTok, you need to play the game well. That includes participating in the latest TikTok trends, incorporating the top trending TikTok hashtags and posting at the right times to get more views and likes.

So we’ve done some research to figure out when is the best time to post on TikTok, and we're going to share what we found with you. So let's get right into it!

What is the best time to post on TikTok in 2023?

There is no one-size-fits-all method for finding the best times to post on TikTok, but the golden rule is to post on TikTok when most of your followers are active on the platform.

TikTok is generally most active from 9 pm to 11 pm during weekdays and from 5 pm to 9 pm during weekends. The Influencer Marketing Hub‘s analysis of 100,000 TikTok posts to find the best time to post on TikTok supports this theory.

According to the research, the best time to post on TikTok is between 7 pm and 11 pm on Tuesday, Thursday, and Friday. So if you post around these hours, you will likely reach more people and eventually receive enough views to get paid on TikTok.

Here are the peak times to post on TikTok by country/continent:

Best times to post on TikTok in the USA

• Monday: 6 am, 10 am, and 11 pm

• Tuesday: 2 am, 4 am, and 9 am
• Wednesday: 6 am, 8 am, and 11 am
• Thursday: 9 am, 12 pm, and 7 pm
• Friday: 5 am, 1 pm, and 3 pm
• Saturday: 11 am, 7 pm, and 9 pm
• Sunday: 7 am, 8 am, and 4 pm

Best time to post on TikTok in the Philippines

• Monday: 3:30 pm, 7:30 pm, and 7:30 am
• Tuesday: 11:30 am, 1:30 pm, and 6:30 pm
• Wednesday: 4:30 pm, 5:30 pm, and 8:30 am
• Thursday: 6:30 pm, 9:30 pm, and 4:30 am
• Friday: 2:30, 10:30 pm, and 12:30 am
• Saturday: 8:30 pm, 4:30 am, and 5:30 am
• Sunday: 4:30 pm, 5:30 pm, and 1:30 am

Best time to post on TikTok in Europe

• Monday: 6 am, 10 am, and 10 pm
• Tuesday: 2 am, 4 am, and 9 am
• Wednesday: 7 am, 8 am, and 11 am
• Thursday: 9 am, 12 pm, and 7 pm
• Friday: 5 am, 1 pm, and 3 pm
• Saturday: 11 am, 7 pm, and 8 pm
• Sunday: 7 am, 8 am, and 4 pm

Best times to post on TikTok by days of the week (expressed in EST)

• Best times to post on TikTok on Monday: 6 am, 10 am, and 10 pm
• Best times to post on TikTok on Tuesday: 2 am, 4 am, and 9 am
• Best times to post on TikTok on Wednesday: 7 am, 8 am, and 11 pm
• Best times to post on TikTok on Thursday: 9 am, 12 am, and 7 pm
• Best times to post on TikTok on Friday: 5 am, 1 pm, and 3 pm
• Best times to post on TikTok on Saturday: 11 am, 7 pm, and 8 pm
• Best times to post on TikTok on Sunday: 7 am, 8 am, and 4 pm

When posting around those times, you’ll likely have the most views and likes on your videos. This doesn't necessarily mean you should only post during those hours. It’s always a good idea to test out different posting times to see what works best for you.

How to find the best times to post on TikTok

Finding the best time to post on TikTok requires understanding your target audience, analyzing your TikTok analytics, and keeping up with the latest trends and data on user behaviour.

Ideally, post during the active times of your biggest audience to obtain the most engagement. For example, if your biggest audience is from the US, then you should during the active times for the US.

Here is how to find the best times to post on TikTok:

• First, find out the location/country of the larger percentage of your audience
• Then, find out their active times or use the data above to find out the active times of their country.
• Afterwards, schedule the post for when you know they’re active.

The best strategy is to post at a time that overlaps the peak hours of your two biggest audiences. So use TikTok Analytics to observe your audience’s online activity until you find that sweet spot.

Do TikTok posting times matter?

Yes, TikTok posting times can significantly impact the engagement and success of your TikTok content.

The timing of your posts can affect how many people see your videos, how many likes, comments, and shares you receive, and ultimately how successful your TikTok account becomes.

Posting at the right time can help you reach a larger audience, increase your visibility, and improve your chances of going viral.

Now that you know the best time to post on TikTok, go ahead and upload a funny TikTok Duet or a long 10 minutes video. Hopefully, people will repost your video on TikTok and you will go viral.