Warner enters The Metaverse with music-themed Sandbox world

share to other networks share to twitter share to facebook

As major companies attempt to make The Metaverse a popular thing, rival companies are more than ready to jump on the bandwagon. The latest in an increasing line, Warner is looking to make its maiden Metaverse voyage.

Just like Atari, Adidas, and Snoop Dogg, Warner's Metaverse world will be hosted in Sandbox, a crypto-focused “decentralised Metaverse”. As the most popular Metaverse offering, Warner is certainly posed to take the cushiest way forward.

Advertisement

Warner creates “first music-themed” Metaverse world

Revealed in a press release, Warner Music Group will be partnering with The Sandbox to create the “the first music-themed world” in the website. Backed with content from WMG's extensive library of artists, including Ed Sheeran and Madonna, the world should have major names attached.

The announcement describes the world as a “combination of [a] musical theme park and concert venue”. Attendees will two reportedly be able to watch concerts and experience musical events in the world.

WMG claims that the partnership will “empower Warner Music artists to engage with their fans”. Additionally, it's a way for the company to chase “new revenue streams and new forms of virtual entertainment”.

Advertisement

“As a first-mover, Warner Music has secured the equivalent of beachfront property in the metaverse,” said Chief Digital Officer & EVP, Business Development at Warner Music Group, Oana Ruxandra.

When the experience launches in March, The Sandbox will allow users to buy LAND next to the WMG world. Previously, the Metaverse company allowed users to buy LAND next to the Snoop Dogg world. One LAND sold for almost $500,000.

Read More: Facebook's first Metaverse concerts have been a colossal failure

Read More: Keanu Reeves laughs at the stupidity of NFTs

Advertisement

Not surprising at the least

Warner’s move to get into The Metaverse as quickly as possible isn't surprising. In fact, it's a natural path for the massive company. Warner Bros, the film and TV arm of the company, have already put effort into capitalising on NFTs.

It’s almost funny in a way. The company behind The Matrix — a cautionary tale of virtual worlds and their hold on peoples’ reality — is heading straightforward into The Metaverse. Anything to chase a quick buck.