Is Ubisoft planning to monetize their AAA Star Wars and Avatar games?

ubisoft is planning to monetize their aaa star wars and avatar games
Credit: Ubisoft

ubisoft is planning to monetize their aaa star wars and avatar games
Credit: Ubisoft

It might be a new year but Ubisoft doesn’t seem to be changing their controversial ways, seemingly planning to monetize their upcoming Star Wars and Avatar games. The news won’t sound surprising to anyone familiar with the company’s practices but that doesn’t make it any less disappointing.

What makes the news more disappointing than usual is that these were announced as open-world single-player games, making the monetization feel greedier. Once again, nothing particularly new from Ubisoft but one would think the company would try having some shame in 2023.

Currently, the monetization on these Star Wars and Avatar games hasn’t been officially announced. It will be interesting to see if these end up being standard DLC practices fans have begrudgingly accepted or are much worse.

Exputer discovered a job listing from Ubisoft studio Massive Entertainment that shows the company is looking for a “monetization specialist.” The listing heavily implies that the monetization specialist will work on titles like Avatar: Frontiers of Pandora and their open-world Star Wars game.

“At Massive, you get to do what you love most while bringing your own experience to our ongoing projects, like Tom Clancy’s The Division 2, Avatar: Frontiers of Pandora, and The Star Wars Project,” says the listing. “We’re also developing new tech here, such as our in-house engine Snowdrop, and Ubisoft Connect – Ubisoft’s digital ecosystem and distribution platform.”

Obviously, we could just end up having normal DLC or expansions for these games and that would be just fine. Paying for more of the same game isn’t inherently bad, albeit if it’s done after the game is made and if the game feels like a complete product.

That being said, Ubisoft has released plenty of DLC for their games before so needing a monetization specialist for these games, in particular, sounds troublesome. Hopefully, it’s nothing major, but we can’t really trust Ubisoft to side with the consumer at this point.

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No release dates for Avatar: Frontiers of Pandora and the unnamed Star Wars game have been revealed.

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