In 1999, The Matrix released. The cyberpunk dystopia action film urged users to push away from a digital life and free humanity from the clutches of machines. Over 20 years after, publisher Warner Bros is planning The Matrix: Resurrection NFTs in a bizarrely to tone-deaf move.
The Matrix: Resurrection NFTs announced
Revealed by The Hollywood Reporter, Warner Bros is planning to release Matrix-themed NFTs later this year. Much like Marvel and other media companies, the move plans to make a boatload of money from planet-destroying crypto-art.
The NFT line will consist of 100,000 digital avatars. Much like projects like the 12-year-old’s pixel art NFTs Weird Whales, every avatar will have a base with minuscule differences to make it unique. However, these pieces of cryptoart will have a branded Matrix spin on them.
After the avatars are sold for $50 each on November 30th, an event will take place. On December 16th, customers will be able to decide if their digital avatar takes the Red Pill or the Blue Pill. The Blue Pill will keep the avatar exactly the same. On the other hand, the Red Pill will transform the avatar into a resistance fighter.
In a hilariously out-of-touch statement, Nifty’s CEO compared his company's Matrix JPEGs to the franchise's themes of identity. He said:
“We really think that theme, of digital identity, and choice, and owning that identity, resonates with the themes in The Matrix franchise. It was an opportunity to take what was already a grassroots movement with the NFT avatar, and take it further mainstream.”
Just play Skyrim or Habbo Hotel or something
After the argument of digital ownership as a defence for NFTs was destroyed online, now the argument has come to a sense of digital identity. However, that argument is so unbelievably silly; it makes no sense.
There is no way in millions of years that anyone would identify more with a poorly drawn Ape in a slightly different colour than just making a character in a video game. If “digital identity” is your excuse for buying planet wrecking NFTs, go play an MMO.