Sony's Amazing Spider-Man series was not well received by fans of the wall crawler. After a decent first entry, a poorly structured and messy sequel was thought to have killed the Andrew Garfield movies. However, it turns out that Marvel boss Kevin Feige had more than a hand in the series’ death.
During production of The Amazing Spider-Man 2, Kevin Feige was incredibly involved. The Marvel president wrote extensive notes to improve the movie that Sony didn't listen. After the film bombed, the Marvel boss attempted to regain control of the character.
Kevin Feige secret Spider-Man meetings
Via The Direct, Tara Bennett and Paul Terry’s The Story of Marvel Studios: The Making of the Marvel Cinematic Universe reveals an internal plan to kill Sony's Spider-Man series. The book describes Kevin Feige organising “battle plan” meetings in an attempt to bring Spider-Man into the MCU.
Days before Feige was supposed to meet Amy Pascal for Sony's Spider-Man plans, a top-secret meeting was held. Inside a hotel room, plans were drawn to take back Spidey. Furthermore, the outline for multiple films were drawn up. The book revealed:
“A few days ahead of their lunch, Feige scrambled together an impromptu, mini-creative retreat with their core creative producers... With no time to spare, Feige announced an ‘all hands on deck’ situation: Every executive producer at Marvel Studios had to be part of a secret, two-day long, off-site retreat, held in a rented hotel space in Santa Monica. No one else at Marvel Studios was told about what they were doing, just that it was a ‘get-together.’”
Spider-Man had to be a teenager
Feige’s plans to take back Spidey would involve pitching a version of the character that the movies hadn’t shown. Peter Parker in high school, going on field trips, encountering his first love. This wouldn't just be a first for Spidey on film, but a breath of fresh air for the MCU.
The book explains:
“One thing that they all quickly agreed on was that they didn’t want to take Peter Parker out of high school. The idea of Peter experiencing the day-to-day-events of school life, like school trips, homework, and a homecoming dance, was such an exciting—and, for Marvel Studios, a totally different—playground for ideas and storytelling. And, if there ended up being a multi-picture deal available, they loved the notion of exploring the growing pains of an adolescent Spider-Man over numerous, interconnected stories.”
Nowadays, Spider-Man is a massive part of the Marvel Cinematic Universe. The upcoming No Way Home film will bring all prior Spidey movies into the MCU. Additionally, the film will also set up the MCU’s future. Everything rides on Spider-Man, and Sony knows it.