Facebook's photo-sharing social media Instagram is introducing an all-new feature. In order to make the platform a more customisable experience, users will now be able to set how much controversial content they'd like to see.
Introduced as the Sensitive Content Control setting, users will be able to select levels of “upsetting or offensive" content that turns up. However, Instagram's prior guidelines for allowed content are not changing.
What is Instagram Sensitive Content Control?
The new Sensitive Content Control setting can be found under Instagram's account settings. The new setting gives users three different options for managing “upsetting or offensive" content: Allow, Limit and Limit Even More.
This setting will manage the ability for users to see content that's usually limited by default. Instagram says that the setting alters the discoverability of:
“Content that may depict violence, such as people fighting … that may be sexually explicit or suggestive, such as pictures of people in see-through clothing [and] that promotes the use of certain regulated products, such as tobacco or vaping products, adult products and services, or pharmaceutical drugs”.
In a blog post, Instagram revealed that the new setting is designed to allow users to customise their experience.
“We believe people should be able to shape Instagram into the experience that they want,” Instagram announced. “We recognize that everybody has different preferences for what they want to see in Explore, and this control will give people more choice over what they see.”
The new filter could be seen as the platform dodging responsibility. In recent years, Instagram has been accused of terrible moderation on the social media platform. Instead of improving moderation, the company is just allowing users to deal with it.