British TV show ‘This Morning’ has watchers compete to have their energy bills paid as the ongoing energy crisis destroys homes.
With British energy prices at an all-time high, hundreds of thousands of people are worried that they will not be able to pay their bills. In response to this crisis, daytime British TV show ‘This Morning’ has offered to pay viewer’s bills… if they win a competition.
British TV show energy bills competition
In a horrendously dystopic competition, This Morning introduced a “spin-to-win” game to pay for the energy bills of devout viewers. Those watching the daytime TV show call in to get the chance to have their energy bills paid for them.
In the segment, the lucky user who got through to the show had the wheel spun for them by host Phillip Scofield. On the wheel, two prizes are available: £1000 or four months of energy bills.
With British energy prices soaring into the thousands for those on payment meters or pre-paid tariffs, the bill payment is the more desirable prize. However, the British TV show only offers four months of payment.
The game show segment, which went viral on social media, did result in the caller winning the energy bill payment. When asked if he was concerned about his bills, the caller said: “Oh, major. I’ve got one of those pre-paid metre things and it’s absolute murder.”
A country of dystopia
After the clip went viral on social media, many pointed out the dystopian nature of the British TV show segment. Shared by British journalist Scott Bryan, the clip was instantly compared to dystopian TV series Black Mirror.
“This Morning has turned completely dystopian and Black Mirror by offering to pay energy bills as a competition prize,” they said. “Honestly I’ve never seen anything so tone deaf in all my life.”
Bryan also pointed out that the clip does breach British TV show guidelines from regulator Ofcom. The journalist explained:
“And as pointed out here, could this competition clash with Ofcom guidelines? Ofcom: ‘We would strongly advise broadcasters not to present a monetary prize as a possible resolution of financial difficulty (e.g. as a means of paying off credit card debt). See also Rule 2.1.’”
With the ongoing energy crisis becoming a major struggle for the majority of British families, the British TV show is certainly one way of garnering viewers. However, it is also another gross dystopic example of how low Britain has fallen.