The world of OLED TVs was shaken up by the introduction of Samsung's QD-OLED technology last year, which provided the first challenger to LG's WRGB displays. Samsung's technology featured a new pixel structure and provided a noticeable bump in brightness over the competition.
Now, Samsung is seeking to improve on this formula in 2023 with its newly announced S95C QD-OLED flagship that can hit a purported 2000 nits of brightness - around double that of 2022's S95B.
HDTVTest's Vincent Teoh got to grips with the new flagship on the show floor of CES 2023 and indeed managed to measure a reading of over 2000 nits. However, that is with the TV in a non-accurate mode. After calibration, Teoh measured around 1300 nits of brightness, which might seem like a large drop but still remains "30% higher than even the brightest QD-OLED television from last year," he says.
Samsung is able to make this leap by making its panels more efficient and optimising the power management of each of its pixels when they turn on and off and change colour.
In a press release, Samsung has also announced that its 2023 QD-OLED line-up will also feature FreeSync Premium Pro for the first time, which is something that Gamers will want to take note of. The Premium Pro rendition of AMD's FreeSync features increased HDR support and a lower latency in HDR than its other versions. This is going to particularly matter to those looking to hook up their PCs for the ultimate OLED gaming setup and a welcome addition.
Samsung will also be making QD-OLED panels in 77" size, whereas they were only available in 55" and 65" in 2022. So, those of you looking for that ultimate home theatre experience can finally look into the new tech.
Details surrounding the exact models of the 2023 QD-OLED TVs are still light on the ground, but we expect to hear more as CES 2023 progresses this week. But, it will be interesting to see if other manufacturers besides Sony and Samsung have opted to move from LG's WRGB technology to QD-OLED given the benefits and how LG will respond to this.