Meta CEO Mark Zuckerberg is adamant that his wish for a unifying Metaverse will take off. With billions lost every quarter, Zuckerberg’s Metaverse is an ambitious project, one that may not be as popular as the billionaire wants.
Nevertheless, Zuckerberg is looking to get The Metaverse everywhere. However, while many may be comfortable experiencing the virtual world from their Oculus Quest headsets, Meta is pushing into a far more social setting: Chinese Internet cafés.
Zuckerberg’s Metaverse enters Internet cafés and schools
Reported by South China Morning Post, Meta has decided to work with Chinese establishments to spread its Metaverse around the region. While native companies like Tencent are working on their own versions of the virtual world, Meta wants Zuckerberg’s Metaverse to be known by everyone first.
In order to do this, the company is launching a huge Chinese initiative. This will see the company establish its Metaverse across numerous public places, giving Chinese citizens the chance to try out the VR platform.
SCMP reports that Meta is targeting internet cafés, art houses and schools, bringing Oculus Quest 2 headsets to the establishments. In order to sell people on the technology, Meta is creating purpose-built Metaverse experiences for a Chinese audience.
This first wave of China experiencing Zuckerberg’s Metaverse will take place entirely within Hong Kong. With 7.4 million citizens, the company has a lot of people to hook on its VR platform.
Across June and July, Meta will also be launching numerous pop-up metaverse exhibitions and training sessions. Located in Central Market and Times Square, these pop-ups will give people the chance to test a Quest 2 headset as well as teach people about the virtual world.
They want kids to grow up with their Metaverse
Meta’s push toward younger crowds like school children makes sense. With so many competitors working on their own alternatives, Meta is hoping that they can rally children into their corner.
Similar to console wars, different Metaverses will have fans and haters with everyone pushing their favourite. However, if Meta can establish brand loyalty in a large population first, they have a better chance at survival.
With this in mind, it’s no wonder that Meta is introducing Zuckerberg’s Metaverse to Chinese audiences right now. With the idea of a completely virtual world still primitive at best, brand loyalty is integral while the real Metaverse is built.