Meta CEO Mark Zuckerberg is heavily investing in his idea of The Metaverse. Launched last year, Meta's Horizon Worlds Metaverse has been met with heavy criticism, especially as the service suffers from low popularity and sexual harassment.
Despite already losing billions in its Metaverse chase, Meta is remaining steadfast in its plans. Announced in a post on Zuckerberg's official Facebook page, the company is changing its company values for the first time since 2007.
Zuckerberg updates Meta Company Values
In the Meta CEO’s Facebook post, the three tenets of Meta were unveiled for the first time. Those values are as follows: “Move fast”, “build awesome things” and “live in the future”. Three extremely vague statements to live by.
The CEO claims that “move fast” will push Meta employees to create faster than competitors, instead of waiting for years to copy ideas wholesale. Zuck claims that the company should act “with urgency” and not wait “until next week to do something you could do today”.
“Build awesome things” is fairly self-explanatory. Meta is already working on new hardware for both virtual and augmented reality. This will allow the company to heavily capitalise on future Metaverse technology.
“Live in the future” is also fairly self-explanatory. Just like “move fast”, this simply means being forward thinking in its approach to emerging technologies. Essentially, the company's new tenets are the same tenet three times.
Unfortunately, the complete rebrand of Facebook to Meta has also come with rebranding of internal terminology. Just like the overtly-pally techbro companies constantly mocked in media, Zuckerberg — or Meta's marketing team — have come up with some new phrases.
Most importantly: employees at Meta are no longer just mere workers. Instead, the workforce that brings Meta’s creations to life will be called “Metamates”. The term is inspired by “shipmates”, naval workers who follow the captain’s orders and scrub the deck.
Of course, after a massive year of controversies that saw employees become frustrated with the company, this lexical change isn't anything important. Instead, it's simple deflection, which is even more frustrating.