Ikea is partnering with LEGO to release BYGGLEK- a playful storage solution made of LEGO bricks and studs. This is the first collaboration between the two Nordic companies, who first announced their partnership in June 2019.
BYGGLEK consists of a set of storage boxes which, in classic Ikea and LEGO fashion, need to be assembled once purchased. The set will roll out in Europe (except Russia) and North America from October 1, with plans to release the product globally later in 2020.
Here's what we know about the BYGGLEK storage set.
LEGO x IKEA BYGGLEK revealed
In a statement first released on August 27, Ikea and the LEGO Group laid out the philosophy behind their new collaboration. The companies affirmed their shared belief "that play makes both the home and the world a better place."
They hope this product will "remove barriers to play in daily life, whilst creating a practical yet playful experience that children and adults could enjoy together."
Both two companies also hope the BYGGLEK product will benefit children's creative expression even when tidying up.
By creating a storage lid featuring LEGO studs on the top, the box will be compatible with existing LEGO products. This will create, as Ikea states "fun creative storage solutions that are just as playable as they are functional."
"Where adults often see mess, children see a stimulating creative environment," said Andreas Fredriksson, designer at IKEA of Sweden. "BYGGLEK will help bridge the gap between these two views to ensure more creative play in homes around the world."
The BYGGLEK range consists of four products, each priced differently. The set is as follows:
- BYGGLEK Box with lid (large): €14.99 / $14.99
- BYGGLEK Box with lid (smaller): €12.99 / $12.99
- BYGGLEK Boxes with lids (set of 3): €9.99 / $9.99
- BYGGLEK 201-piece Lego brick set: €14.99 / $14.99
This announcement comes after the BYGGLEK set was first seen at a German Ikea store in July.