OpenAI has collaborated with Future, the global market leader in specialist media, to enhance the ChatGPT user experience significantly. This is achieved by incorporating content from Future's 200 Media companies, including well-known brands like Marie Claire, PC Gamer, TechRadar, and Tom's Guide. This allows ChatGPT users to access incredible, high-quality content explicitly attributed and linked to the original articles, offering more transparency and options for further exploration.
Future, headquartered in the UK and listed on the FTSE 250, has established itself as a specialist content distribution company for digital platforms, periodicals, and live events. This partnership will use OpenAI's advanced AI technology to bring Future's journalism to new global audiences, with users receiving fascinating and credible information directly via ChatGPT.
“Across Future’s brands, we are focused on growing our engaged audience and building global communities. Our partnership with OpenAI helps us achieve this goal by expanding the range of platforms where our content is distributed. ChatGPT provides a whole new avenue for people to discover our incredible specialist content,” said Future CEO Jon Steinberg. “Future is proud to be at the forefront of deploying AI, both in building new ways for users to engage with our content and support our staff and enhance their productivity.”
The partnership builds on Future's prior integration of OpenAI's technology. Future has previously implemented AI-powered chatbots for brands such as Tom's Hardware and Who What Wear, revolutionizing user engagement with their content. OpenAI's tools are also used in Future's sales, marketing, and editing operations to improve efficiency and innovation, further enhancing the user experience.
OpenAI COO Brad Lightcap added, “This partnership enables us to enhance the ChatGPT experience by providing more access to engaging, up-to-date, and reliable information from a range of specialist sources. Our goal is to help publishers and content creators both benefit from advanced AI technology and expand their reach.”
This partnership is part of OpenAI's broader initiative to establish licensing arrangements with publishers like News Corp, Dotdash Meredith, and Axel Springer. With Future's extensive media portfolio integrated, ChatGPT becomes a more versatile tool, redefining how users access and interact with specialized content.