At CES 2025, Halliday's smart glasses made a bold debut, outperforming industry giants like Meta, Google, and Apple in the race to define augmented reality wearables.
These glasses are not just a product but a statement, challenging the status quo of bulky, overpriced, and overly ambitious AR devices.

Unlike typical augmented reality glasses, which project graphics onto lenses, Halliday's unique DigiWindow module transforms the experience. This tiny 3.6mm optical marvel is smaller than a pinky nail and directly projects a 3.5-inch circular display into the user's line of sight. This results in a streamlined design that eliminates the requirement for expensive AR lenses while ensuring compatibility with prescription eyewear.
Weighing only 35 grams, Halliday's glasses are 13 grams lighter than Meta's Ray-Ban Stories, offering unparalleled comfort for extended use. The classic frame design, available in Amber, Black, and Gradient, integrates seamlessly into everyday style, making it both discrete and practical. Without the intrusion of front-facing cameras, they avoid privacy concerns often associated with smart glasses, while the built-in speakers and microphone deliver an immersive, hands-free experience.
What truly sets Halliday apart is its utility. These glasses offer real-time AI-driven translations in over 40 languages, allowing seamless multilingual communications. The possibilities are endless, from displaying smartphone notifications to turn-by-turn navigation and even acting as a teleprompter. Despite its proximity to the eye, the display is safe and comfortable, with customizable placement and prescription modification to provide optimal visibility.
While Halliday's glasses face some small hurdles, such as refining the DigiWindow's positioning for various facial structures, they outperform the competition by providing a usable, fashionable, and inexpensive product. With a retail price of $489 and an exclusive $369 pre-order option, they are much more affordable than rivals like the $599 Even G1 glasses or yet-to-be-released AR concepts from major tech players.

This wearable is more than just a tech accessory; it exemplifies Halliday's vision for practical innovation. The lack of showy prototypes and over-promised features shows a focused approach: providing a tangible, functional product that consumers can use today.
As competitors race to catch up, Halliday's glasses demonstrate how smaller players can challenge tech giants, establishing a new standard in the wearable tech landscape.