Google has recently introduced Veo, an AI video model that can help businesses create advanced content. It is available in private preview via Google's Vertex AI platform, allowing businesses to create high-quality videos with the help of AI rapidly.
What Makes Veo Stand Out?
Veo can create up to 1080p videos using text or images and can even focus on a specific theme, allowing organizations to employ diverse movie formats in various circumstances. Google hasn't set any particular time limit for this preview, but videos can exceed a duration longer than 1 minute and 30 seconds.
One example shows a dog wagging its tail with four patterns and a collar remaining consistent throughout its movements. This realness makes it challenging to tell if the video is AI-generated.
Google has also integrated DeepMind's SynthID technology, an invisible watermark, into Veo's outputs. It makes sure the videos are traceable, helping reduce issues like misinformation and copyright concerns.
Imagen 3: Expanding Creative Possibilities
Along with Veo, Google is releasing Imagen 3, an upgraded text-to-image generator for all Google Cloud users starting next week. Imagen 3 provides prompt-based photo editing and allows businesses to include branding aspects such as logos or distinct styles in their visuals. This expands the creative possibilities for companies that use AI tools.
Challenges and Competitors
While Veo has tremendous potential, it does have some limitations. For example, some videos exhibit minor inconsistencies, like light passing through things strangely. Google has implemented some safeguards to limit harmful content and copyright violations, but there are still hurdles to maintain perfect trustworthiness.
Notably, OpenAI's Sora, a competitive generative AI video model, still needs to be made available. With Veo already in its private preview, Google has gained a competitive advantage. Businesses are unlikely to sit and wait for Sora, primarily because 86% of organizations that use generative AI report increased revenue, according to Google.
Why Veo Matters for Businesses
Both Veo and Imagen 3 offer companies tools to automate content creation, from marketing campaigns to product promotions. AI-generated content is already gaining momentum, as evidenced by prominent campaigns such as Coca-Cola's holiday advertising. With AI adoption driving revenue growth, solutions like Veo play an essential part in determining the future of digital marketing.
As generative AI evolves, organizations now have an excellent opportunity to improve their creativity and efficiency with tools like Veo.