Will Apple Intelligence Fall Flat After Hyped Launch?

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Credit: Apple | Free use for promotional purposes

Apple intelligence logo
Credit: Apple | Free use for promotional purposes

Apple’s long-awaited AI platform, Apple Intelligence, has been a source of anticipation over the past few months. As its launch approaches next week, the question on the minds of Apple enthusiasts and fans is not just whether it will meet expectations, but also if it might surprise us in unexpected ways.

While Apple has built a reputation for delivering revolutionary products, early reactions suggest that this launch may leave some consumers asking, "Is that it?"

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Credit: Apple | Free use for promotional purposes

Mark Gurman, Bloomberg's Chief Correspondent, recently made a Twitter post saying, "Mark my words, after five months of hype from Apple and others about Apple Intelligence, when it comes out next week, there is going to be a lot of “that’s it?” or “where is it?” from consumers." and it led to a discussion among all Apple and AI enthusiasts.

Another user pointed out that the phased release of Apple Intelligence features is awkward and will confuse many users. While Apple has tested some exciting features, the rollout of Apple intelligence seems slow and fragmented compared to competitors like Meta, who simultaneously released a full suite of AI tools.

Another X user, @heyyoudvd, highlighted an even deeper issue: Apple's shift from a design-driven company to a marketing and supply chain powerhouse. His post says that marketing has taken the presidency over innovation, resulting in a product that may not be as groundbreaking as Apple claims. He says, "Those things are important, but they have FAR too much influence now, and it’s harming Apple." This sentiment speaks to a broad trend where consumers are expecting less from Apple when it comes to what they perceive as 'True innovation ', even as the company continues to dominate headlines.

Despite the skepticism from tech enthusiasts, it's important to remember that Apple Intelligence may serve as an educational experience for some. For those unfamiliar with AI technology, it could be a revelation, while experienced users of ChatGPT and other LLMs may not find anything new. Even the most basic AI features may seem groundbreaking to non-tech audiences; however, the initial response may be mixed.

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Credit: Apple | Free use for promotional purposes

Ultimately, even if Apple Intelligence falls short of the sky-high expectations from tech insiders, it still has the potential to make a significant impact on the general public. It may not be in the dramatic manner people were hoping for, but it's a reminder that technology, even when it doesn't meet all expectations, still has the power to connect us all.

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