Apple Outlines Reasons for Not Developing a Search Engine

Apple Devices
Credit: Sung Jin Cho on Unsplash | Free use under the Unsplash License

Apple Devices
Credit: Sung Jin Cho on Unsplash | Free use under the Unsplash License

Apple's Senior Vice President, Eddy Cue, recently confirmed that the company does not plan to develop a search engine similar to Google Search.

Last week, a declaration was filed with the US Federal Court in Washington DC, in which Cue shared reasons why Apple is against developing a search engine.

Apple Store
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The first reason is that developing a search engine will require Apple to invest billions of dollars and years' worth of time. Also, it may divert the investment money and employees from other areas that the tech giant is currently focusing on.

She also pointed out that AI is rapidly evolving the search business, making it an economically risky investment for Apple to develop a search engine.

Next, the executive shared that Apple would be required to sell targeted advertising to create a viable search engine business, which isn't a core business for the tech giant and may go against its privacy policies.

Safari on Macbook
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This statement by Eddy Cue came at a time when the iPhone manufacturer was participating in an ongoing antitrust trial against Google, and the court declared that Google search being set as the default search engine in Apple's web browser Safari is illegal.

This trial also targets Google's revenue-sharing agreements with other companies, including Apple, to make it the default search engine on their browsers.