Red dot on Snapchat - Why are my Snapchat notifications red?

If you are reading this, you've likely encountered a red dot on Snapchat, leaving you wondering "Why are my Snapchat notifications red?"

Snapchat's recent rollout of features such as My AI and time-sensitive notifications sparked mixed reactions among its user base. However, amidst these updates, one particular element has stood out and left Snapchat users puzzled – the appearance of a persistent red dot.

So in this article, we delve into the mystery of the red dot on Snapchat and shed light on its meaning. Let's get right into it!

Users notice a red dot on the Snapchat chat notification icon

In the past, the chat notification icon was blue to show an unopened message.

However, in the latest update, the colour scheme has changed. Now, the chat notification icon boasts a red dot to indicate an unopened message.

It is not uncommon for an app to update its design and colour schemes. For instance, TikTok recently changed its font.

Snapchat's decision to alter the colour scheme of its chat notification icon, replacing the traditional blue with a vibrant red dot, has undoubtedly caught the attention of its user base.

But what prompted this change?

Why are my Snapchat notifications red?

While Snapchat has not officially disclosed the specific reasons behind the colour switch, there are a few possible explanations to consider.

Firstly, Snapchat frequently experiments with design changes to keep the platform fresh and appealing to its vast user base. The introduction of the red dot could be part of this ongoing exploration and adaptation to evolving user preferences and behaviours.

Another aspect to consider is the psychology of colour. Red is often associated with urgency, importance, and a call to action. Snapchat may be using the red dot to tap into these psychological effects, encouraging users to engage in conversations more actively.

In summary, your Snapchat notifications are red because Snapchat may be experimenting with design changes or leveraging the psychological impact of the colour red to prompt users to prioritize their conversations and engage more actively.