The world is becoming more conscious about online privacy. This is why companies like Apple have been focusing more on privacy and security. It's because of this that Apple has built a loyal customer base over the last few years. As you probably know, Apple has recently made privacy changes. With iOS 14.5 update, it appears Apple is exploring the limits of what is possible to protect users' privacy. They are trying to stay one step ahead of anyone trying to track their users' behaviour or browsing history. Let's see what's in the latest Apple privacy change!
What are the Latest Apple Privacy Changes?
With the increasing privacy concerns over Amazon, Facebook and Google collecting user data, many people are looking into how to protect their private information from being exposed to third parties. Obviously, this is not something that is new; we have always been aware that third-party apps have access to our personal data. But in the past, users had very little control over their information and were at the mercy of these companies.
However, Apple is trying to make sure that their own users don’t have to worry about this type of thing happening. If you are one of the billions of Apple users who have been waiting for the release of the iOS 14.5 update, then you might be wondering what changes were made in order to protect users' privacy.
The most notable change is the app tracking transparency feature, which requires apps to get users’ permission before tracking their data on other apps or websites or sharing it with third parties. Users will be prompted for permission if an app collects data outside its service. Users can allow or decline the tracking.
Furthermore, in the Mail app, Mail Privacy Protection prevents senders from collecting user information using invisible pixels. This new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.
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Is Apple Violating Privacy?
In this situation, Apple is clearly not violating anyone's privacy. Rather, the company is trying to protect users' information, but it is also protecting their privacy. It is important to note that Apple is not doing this to spy on its users. The company is simply trying to make sure that people are aware of what information is being collected. Also, Apple is not doing this to sell your information to advertisers or marketers.
Apple privacy changes are not only protecting the user's privacy, but it is also making sure that users are aware of what is happening with their personal data. Thus, Apple is not violating anyone's privacy, and it is certainly not doing anything wrong.
However, it is not good news for marketers and big tech companies like Facebook, Google, and Amazon. CEO of Facebook, Mark Zuckerberg told: "Apple's changes are not only negatively affecting our business, but millions of small businesses, and what is already a difficult time for them and the economy".
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